[01] Problem
Dispatch lives in WhatsApp groups
Driver assignments, POD updates, customer queries: all in chat. No audit trail, no SLAs, no analytics. Operations don't scale past 50 trips a day.
[ Industry · Logistics ]
Australia · Germany · India
DISPATCH → DELIVER → BILL
One dispatch board, one driver app, one AI agent doing the quoting.
Custom ERPs and workflow automation for 3PLs, freight forwarders and last-mile operators in Australia, Germany and India.
[ TL;DR ]
Bluematter builds dispatch software, driver apps, AI quoting agents and POD automation for 3PLs and freight forwarders with 20–80 trucks. Replaces WhatsApp-and-spreadsheets ops with one auditable system; days sales outstanding (DSO) typically drops 30–40% in the first quarter.
- Sweet spot
- 20–80 truck 3PLs and freight forwarders
- First sprint
- 8–12 weeks · fixed-price after a 30-min brief
- DSO impact
- 30–40% reduction inside the first quarter after launch
- Integrates with
- MYOB Acumatica · NetSuite · CargoWise · DATEV · SAP B1 · WhatsApp
- Driver UX
- One-tap status · offline-tolerant · signed PODs · proof photos
- Live with
- Caravel (supply-chain ops)
Practice lead: Mel George · Founder & Forward Deployed Engineer
See where ops break ↓ [◆]Shipped for
Live logistics platforms we've engineered for SME 3PLs and supply-chain ops.
[01]Where ops break
Four bottlenecks every growing 3PL eventually hits.
[02] Problem
Quoting is artisanal
Every freight quote is a sales-ops back-and-forth: routes, weights, fuel surcharge, customs. Wins are random and margins drift.
[03] Problem
POD reconciliation eats accounts
Paper PODs in shoeboxes, photos in email, manual matching with invoices. Cash collection slows because billing waits for proof of delivery.
[04] Problem
Customer visibility is a phone call
Customers call ops for tracking. Ops calls drivers. Drivers don't answer. Trust erodes one missed call at a time.
[02]The system
- [01]
Dispatch & driver app
Operator dashboard with live map, drag-and-drop assignment, optimised routing. Driver app with one-tap status, signed PODs and proof photos. Replaces the WhatsApp chaos in week one.
- [02]
Quote-to-invoice agent
AI agent reads enquiry email, classifies lane / weight / service type, generates the quote from your rate-card, and follows up if no answer in 48 hours. Win-rate visible in real time.
- [03]
POD & billing automation
Signed PODs flow from driver app into accounts. Invoices generated automatically, matched to PO, emailed with a tracking link. DSO drops by 30–40% in the first quarter.
- [04]
Customer portal & tracking link
Shippers get a branded portal and live tracking links. Most support tickets become self-serve. Net Promoter Score moves before margin does.
[ Stack we integrate with ]
- MYOB Acumatica / NetSuite
- Xero / DATEV
- Google Maps / Mapbox routing
- SAP Business One
- Salesforce / HubSpot
- AWS / Azure / Cloudflare
- WhatsApp Business API
- Twilio
[03]Talk to us
Tell us the lane and the daily trip count, we'll come back with what's worth building first.
Or skip the form: [email protected] · WhatsApp +61 419 395 267
[08]FAQ
Frequently asked questions.
-
[01] We're a 3PL with 20–80 trucks. Are we too small / too big for this? +
That band is our sweet spot. Below 10 trucks, an off-the-shelf TMS usually covers it. Above 200, you need an enterprise vendor with on-site implementation muscle. Between those, custom forward-deployed builds tend to pay back in 3–6 months because the operations have unique constraints no SaaS captures.
-
[02] Do you replace our TMS / WMS, or integrate with it? +
We strongly prefer integration. If you have CargoWise, eShipz, Cargo101 or a regional TMS, we wrap and extend it rather than ripping it out. The custom layer is dispatch UX, AI quoting, customer portal: the parts where off-the-shelf is the weakest.
-
[03] What about driver adoption? +
Driver app design is the make-or-break detail. We test with real drivers in the first week. One button per state change, large tap targets, offline-tolerant, voice notes accepted. We measure adoption as the first success metric, not feature ship-rate.
-
[04] Can the AI agents handle complex freight quoting? +
For domestic LTL/FTL and last-mile, yes: the agent owns the quote end-to-end with you reviewing exceptions. For cross-border with customs and complex incoterms, the agent drafts and a human reviews. We're explicit about which lanes the agent has authority on.
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[05] How does this differ from buying NetSuite or MYOB Acumatica? +
Those are great backbones; we routinely plug into them. What they don't do is your specific dispatch workflow, your driver UX, or your AI agent. We build that 20% that's unique to you on top of their 80% that's commodity.
Out-execute your competition. Not out-spend them.
30-minute discovery call. Written proposal within a week. No agency-speak.